5 Awesome Tricks How To Use Facebook Live To Boost Brand Value

Facebook Live is a fantastic feature. Period. Introduced almost a year and a half ago, Facebook Live has been great for driving engagement for brands who have used it well. Most brands and businesses though, have struggled with Facebook Live and have not managed to leverage its full potential.


Here are 5 incredible tricks to weave Facebook Live into your marketing strategy and use it like a pro!

  1. Q&A sessions

    The best way to keep your audience engaged during a live Facebook session is to keep interacting with them. Invite your audience to ask questions about your brand, and its values and stories. Get an authority figure from your organization such as a Vice President or Marketing Manager to answer them in a light and honest manner. The fairer, faster and crisper answers your representative can give, the more questions will trickle in, thus increasing engagement. Such Q&A sessions will help create a bond and establish a trust factor between your brand and your audience.

  2. Tours and visits

    Show off your workplace. A beautifully designed corner in your office space, the entrance or lobby in your office, the cafeteria, the factory floor – show your audience where the actual work happens. This idea especially makes a lot of sense if you own a store or a cafe or a restaurant. People want to see what they are visiting before they actually visit!

  3. Collaborate and share the spoils

    Identify a key thought leader or social media influencer in the same domain as yours. Let them take over your Facebook page and host a live session. Co-marketing is a great trick because: a) it allows you to establish domain expertise, and b) it lets yours and the collaborator’s fans to crossover and increase each other’s fan following.

  4. Web-series

    If you are spontaneous enough or your business allows you the spontaneity to create a series of live videos stringed together by a common theme or product/service, creating a series of live videos would be fantastic. You can follow a basic plot and re-enact in front of your audience on Facebook live or you can go with the flow and let your instincts take over. Moreover, such kinds of series also allow you the flexibility to conduct multiple interviews tapped apart but as a part of a series. A weekly movie or gadget review or a look at industry news and your opinions on it are also great ideas to drive engagement through a series. It helps your brands establish industry or domain expertise which is so important when it comes to brand perception.

  5. Co-travel with your audience

    If your organization takes part in a lot of trade shows, exhibitions, conference, seminars, etc. go live from the venue. The section of your audience that hasn’t been able to attend also feels like a part of the show and event. It creates a perception about your brand that your brand values the audience and wants to deliver the most value to them.

We have already in the middle of video marketing’s peak. Streaming of videos is commonplace and mainstream thanks to streaming services such as Netflix, Amazon Prime, Hulu, Hotstar, etc. Businesses too are taking advantage of live video streaming, courtesy Periscope. With Snapchat, Instagram and even Facebook supporting live videos, brands need to fast figure out innovative ways to engage with audiences using the Live Video tool.

How To Boost Website Traffic Using Facebook and Instagram Ads

The dominant currencies of the modern digital world consist of likes or retweets or shares or views. But website hits still do matter. Maybe not as much as in 2008, but they still do. Here’s why:
E-commerce websites still register significant traffic on its websites as compared to apps. According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63% of consumers use websites to find or engage with businesses. Google still gives website-specific elements more important than social-specific elements for SEO and local rankings.

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Even though social media platforms are more popular, websites, clearly, are not going anywhere. If anything, they might become even more important as the focus shifts to seamless marketing strategies using wearable technology and augmented reality. The idea behind modern digital marketing should not be to write off websites, but to drive traffic to your website using social media.

So your social pages have many likes and high engagement. How do you convert that into website traffic?

Facebook (and by extension Instagram) boasts of a solid advertising platform. The set-up is easy, the targetting is precise and the ROI is pretty good. Brands and marketers who are not taking complete advantage of Facebook and Instagram’s ad platforms are getting left far, far behind the the race.

Facebook Ads

Facebook gives you the option to create ads for literally anything and everything. You can drive app installations, gather more likes on your Facebook page, collect leads, promote an event, etc. Similarly, some Facebook ad types let you drive traffic to your website.

  • Primary among these is the Standard Link Post Ad.ad link.png
    A primary link post ad is basically a clickable image post or video post that drives traffic to your website. Facebook lets you customize the Call-to-Action (CTA) button on these posts. For example, for a newly launched product, you can use ‘Shop Now’, or to guide users to a landing page to collect their infomation, you can use ‘Sign up’. Clicking on the CTA takes the user straight to your website’s landing page.
  • An interesting new idea is the Carousel Ad.

    Carousel ads allow you to create an ad with a series of image ads in side-to-side panels. Each of these panels can contain a different image post. This kind of ad format is best suited for when you want to promote multiple products or want to indulge in advertising via storytelling. Each panel contains a separate CTA for separate links to your website’s individual product/service pages. You can also customize the text under each image in each panel. The last panel of your carousel ad takes the viewer to your website’s homepage.

Instagram Ads

Ever since Facebook acquired Instagram, the ‘user base is fine but how will the platform generate revenues?’ voices died down. Even skeptics knew Facebook would do something remarkable with Instagram once it acquired it. And the best testimonial of this came when Facebook supplemented the Instagram platform with its own ad system.

Instagram ads are almost as effective as Facebook, benefit from a vast user base and are pretty solid from an ROI point of view too.

  • Like Facebook, Instagram too has a Standard Link Post Ad. Unlike Facebook, you cannot randomly boost a post. All link ads have to be mandatorily accompanied by a CTA button such as Sign Up or Learn More. While this does drive down the overall reach, it also means more relevant lead generation by ratio.

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  • Instagram’s Carousel Ads are also similar to those of Facebook. Instagram allows only 5 panels in its carousel ads. Considering the app’s quick use demographic, this makes sense in terms of the storytelling you want to do with your ads.



Organic  reach has seen a substantial drop on social media platforms, especially Facebook. To drive traffic to your website, you are going to have to depend on two primary policies – innovation with organic content and acceptance of paid ads.

Good web traffic can help you achieve business goals, and social media can help you drive substantial web traffic.

5 Quick And Easy Tricks To Boost Instagram Engagement

Flustered about why your brand isn’t as popular on Instagram as Red Bull or NatGeo? Worried with the subdued engagement your Instagram posts are generating? Worry not. Here are a few quick hacks to optimize your Instagram usage and boost your brand’s presence and engagement on Instagram.

1. Save the Competition

Your competition is doing better than you on Instagram. Should you get angry and throw things around? No. Learn from the competition. Instagram lets you save posts for later viewing. Track your competition, keep a track of the posts that are performing best on your competitor’s feed and save it.

While creating your content calendar, make sure you go through all the best-performing posts of your rivals, and retain the good elements and base your content around what seemed to have worked best for them.

2. Filter the Filters

As per Webdam, 60% of the top brands on Instagram use the same filter for every post. So sticking to a similar visual appeal for content draws more attention that playing around or experimenting with Instagram filters. Once you have figured out what your brand’s go-to filter/s are going to be, manage the filters in such a way that the ones you use the most are at the top.

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Select the checkmarks next to the filters you want to use, while deselecting the checkmarks, hides the filters. If you want to reorder filters to prioritize them as per your preference, long press the filter you’d like to move, and drag it up or down to reorder.

3. Bio-Logic

While creating your profile, Instagram provides you with a dedicated URL field to provide a website address in the bio. Instead of directing people to your homepage and expecting them to navigate their way to what they are looking for, be dynamic with your URLs.

Use the URL space in your bio to correspond with your latest content or link it to your special promotions or discount offer announcements. This will prove to be a major traffic driver as opposed to just putting a website address and never changing it.

4. Best-Time Analytics

The Instagram algorithm change resulted in a lot of upheaval at the post-level content in Instagram feeds. Your new Instagram feed is basically a reordered list of the best posts based on a number of factors such as your previous activity, total engagement, overall relevance, etc.

What this means s that an older post may rank above a new post if the parameters dictate so. Instagram insists no post will go missing, only the order has changed. But this move created a quandary for most brands as to how to get their posts to rank above other and/or older posts. The answer is simple, increase the engagement. How do you increase the engagement on your Instagram posts? By posting at the right times.

As I have discussed in many blogs before, every social media platform has its own DNA. So does Instagram. And Instagram comes with its own set of peak timings and low timings.

As per Instagram itself, the new Instagram algorithm is based on the “likelihood that you’ll be interested in the content, your relationship with the person posting and the timeliness of your post“. This makes it even more important to analyze and post at the correct time.

As per a Sprout Social survey, the best times to post on Instagram are 8 a.m. and 5 p.m on weekdays. Weekends surprisingly generate very less engagement, while Monday is the best day of the week to post new content on Instagram.

These are of course general analytics and may vary depending on the brand and location. A good trick to find out your best timings is to keep a track of when most likes drop for your posts. Likes usually keep trickling in for a good 48 to 72 hours after posting content and the day and hour that gathered the most likes is also the hour and day you should consider best for your next post!

5. Geo-Tagging

Instagram posts with geo-tagging receive almost 80% more engagement than non-geo-tagged posts.

This especially becomes more important of you are an actual brick and mortar store or an office space that you want people to visit. Geo-tagging your posts with your business location not only populates your location with content, it also makes it searchable and easily findable. It provides your Instagram fans with an easy and convenient way to track your address in case they are planning to visit you, which would be significantly lower if they had to search and locate you.


Instagram is one of the most important social media platform and smartphone app out there for brands right now. The platform is at its peak, it is adding users by thousands every day and is generating fantastic engagement on a regular basis. If done correctly, Instagram has great potential to drive traffic, convert leads and generate sales.

How To Choose The Best Platform For Social Media Marketing

Finally coming to terms with the changing dynamics of marketing and dynamics? Finally jumping aboard the social media marketing bandwagon? Finally putting your ideas together for a social media marketing strategy?

Better late than never!

Social media is inevitable. Social media is indispensable. But more importantly, social media is crucial. At a time when there are nearly 3.8 billion internet users in the world, with nearly 3 billion of them being active social media users, it isn’t a surprise that businesses are increasingly looking to harness and leverage the dynamic advantage that marketing and branding through social media provides. And the results are there to validate this aggressive transition. Nearly 92% of all marketers indicate that their social media efforts generate more exposure for their businesses, while nearly 66% marketers see lead generation benefits with social media.

So now that you are down to drafting out a strategy for your brand’s social media marketing strategy, you need to have a full understanding of the most popular and/or used social platforms. Along with this, your strategy also needs to revolve around an insightful understanding of every platform’s DNA – user base, interest group, ROI history, purpose, target audience, etc.



Ask Yourself

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To narrow down on which social media platform/s you need to focus on, first answer these 4 crucial questions:

1. What is the objective of your marketing strategy?

Before you chalk up a strategy for your social media marketing efforts, you need to zero down on your objectives or goals first. What are you looking to achieve from this marketing plan? The answer to that question can be summed as either of the following:

a) Brand Awareness – Choose universally popular platforms with a large user base such as  Facebook, Twitter, etc. These platforms will provide you the best opportunity to reach out to the maximum possible customers out there – current as well as potential. Additionally, due to the platforms’ large user presence, crowdsourcing content also becomes easy, reducing your dependency on created-from-scratch content ideas. This is especially handy if you are managing your brand’s social media’s presence aside from running the business yourself. Your choice of platform will also depend on what kind of content best suits your business. If you own a restaurant or a chain of restaurants, or a gourmet grocery store, or a florist shop, Instagram and Facebook take precedence over Twitter. If you are planning on offering a lot of discounts and offer, your primary focus should be Facebook and Twitter for immediate interaction related to these offers.

b) Customer Engagement– Customer connection is all about addressing customer queries and complaints, and engaging with your customers on a one to one basis. Many brands undertake this activity as a major part of their strategies because engaging with customers makes the brand appear more human, leading to higher consumer advocacy and fan following. As much as automation (CRM tools) sounds tempting and easy, the brownie points that come with this activity are hard to ignore for most medium- and small-scale brands. Twitter has by and large been the band-leader platform when it comes to customer engagement. The platform’s instant and urgent nature lends to it being the perfect replacement to CRM tools. Facebook and Instagram

c) Lead Generation
When it comes to lead generation, platforms depend on how they attract potential leads. Facebook and Twitter, for example, can generate a lot of leads from organic strategy itself. While advertising on Facebook can lead to enhanced targeting of leads, the platform largely favours B2C lead generation as compared to B2B. When it comes to B2B lead generation, LinkedIn is by far the best platform out there. While its ROI is not as solid as Facebook, LinkedIn (followed by Pinterest, Instagram, and Twitter) allow for greater B2B networking than Facebook.

2. What is your target audience?

One of most brands’ social media strategy Waterloos is the inability or refusal to connect with their target audience. One of the crucial reasons for this is that brands fail to identify and tap their target audience.

For simple understanding, Facebook is almost always the best place to start since it is the universal social media platform. People of all age groups, income groups, and geographical locations use Facebook. You can further select platforms as per your niche. If young women with interest in arts and crafts or cosmetics are your primary target audience, Pinterest and Instagram is where your target audience resides. If you are an automobile spare parts dealer, LinkedIn is where your target audience resides. And so on.

3. What is the ratio of organic to paid advertising in your strategy?

Advertising on social media platforms now contributes to business growth more than organic content. The reason for this is the aggressive push by platforms to make sure their advertising platforms generate revenues for them. If you are not willing to spend too much on your marketing strategy, you will have to depend on organic content to meet your objectives. This works best on platforms such as Facebook or Instagram.

If you decide to spend some bucks, Facebook’s advertising platform is the most evolved and easy to use advertising platform out there. While Twitter and Pinterest’s advertising ROI is low on promise, some brands have managed to leverage them to good effect too.

As discussed above, if B2B lead generation is your ultimate goal, LinkedIn, despite its low ROI pattern, can be preferred over Facebook, Twitter or Instagram.

4. What content do you want to publish?

If you want to just kick-off being ‘socially active’ without actually going into much depth of the platforms, you can start with content. What kind of content do you have or can create or can crowdsource? Depending on the content format, you can choose your ideal platform/s. If the content that you plan on publishing primarily consists of images, Instagram, Pinterest or even Tumblr are great picks.

If you plan on publishing a lot of videos, look no further than good ol’ YouTube! YouTube is the world’s second largest search engine with over 3 billion searches a month. For live video updates, Instagram and Facebook now provide Live Videos and Stories feature. Additionally, you could also explore options such as Periscope if your audience is niche enough to be found on the platform. Periscope also vantages from its association with Twitter allowing ease of sharing and commenting.

If you are going to share editorial type of content such as blogs and case-studies, or company updates, opt for a publishing platform such as WordPress or Medium and share the published content on your social media channels instead of publishing on social platforms directly. For a more B2B-based approach, LinkedIn has a great in-built publishing tool.

Use this little infographic to aid your strategy while picking the right social media platform.

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Listen Carefully

So how do you measure which platform hosts your set of the target audience? use a social media listening tool. Social media listening tools offer a demographic breakdown of users for each/all platforms. Additionally, these tools also give you a fair bit of idea on what platforms are popular with your competitors or other brands in your domain.

Social media listening tools also allow you to eavesdrop on social conversations among your target audiences. Make use of this feature to design your content around what you listen and tap.

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Believe In Your Brand

Lastly but most importantly, believe in your brand. Your belief in your brand and its values is ultimately what will show in your use of your chosen social media platforms. Your brand’s voice speaks to the customer and you are your brand’s voice. If you are human, your brand sounds human. If you are genuine, your brand sounds genuine. If you are confident, your brand sounds confident.


There is no ‘perfect’ social media platform for your business. Whatever you pick is going to be closest to best. Sure, the first few times you might go wrong. But trial and error will help you soar through. Platforms will come and go, but your creativity and your brand’s values will have to stay forever.

How To Handle Negative Comments on Your Facebook Page

It happens. We all have a bad day. Machines aren’t perfect. Production lines aren’t perfect. And most definitely, humans aren’t perfect. All brands and businesses go through one of those days every once in a while. No matter how careful businesses are, a bad batch or a pissed off customer care executive occasionally ruins it for them. On social media, the backlash to this mess-up can get very brutal.

So how do you treat the negative comments and reviews left on your Facebook page? Should you address them? Should you ignore them? Should you hide or delete them?


IGNORE AT YOUR OWN PERIL

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Ignored comments can cause your customers to think you have taken them for granted. Plus, once they realize that the official platform is not recognizing their grievances, they will go some place else to sir it. This ‘some place else’ can be their own personal profile, another platform, another page, or worse … a competitor’s page.

Very few comments need to be ignored. Such as the ones where taking a pro or against stand can harm your brand reputation. Take for instance, the example below:

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While addressing this comment was near impossible from the point of view of practicality or relevance, hiding or deleting this comment would have give the impression that the brand was taking an anti- stand in relation to the comment. Such comments are best left alone, unaddressed and unattended.

CROUCHING CRITICISM HIDDEN COMMENTS

Hiding comments is an option Facebook gives you, but using it judiciously is best left to you. For starters, never hide criticism. Other fans and followers can, and will, notice. Social media, by and large, is the strongest form of word-of-mouth that exists in today’s world. And becoming opaque in your handling of criticism can have a damaging effect on your business’s reputation.

Handle criticism like a sporting brand. Take it on the chin, and make sure you show you want to make amends. With time and experience, you will realize which criticisms are constructive and which are a pure vent of frustration. Addressing the latter is subjective and will be a moment-based decision that takes into account a lot of factors – type of user account, type of criticism, nature of complaint, language used to address the issue, etc.

Addressing constructive criticism is of critical importance. Always begin with an apology and an acknowledgement of the customer’s concern, followed by the reassurance that you value the customer.

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In the above example, the brand addressed the customer complaint right away with facts and details. The number of likes received by the brand’s comment shows how long the redressal of a complaint goes in securing the brand’s loyal following.

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In the above case, the brand took a slightly different approach in addressing the negative comment by making an attempt to reach out personally to the complainant. This ensures the brand has complete details and understanding of the customer’s purchase and complaint.

TAKING VITRIOL DOWN

Abuse and rant have no place on social media, and even more so on an official business page. This gives you the right to hide or delete comments you deem unhealthy to be on your page.

TACKLING REVIEWS

Negative reviews are a slightly more dicey situation, considering that you cannot delete or hide them. This is why handling them in a measured way becomes even more important

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First of all, sort the real and fake reviews. Some reviewers will write a constructively negative review, judiciously pointing out the pros and cons and their complaints with your product or service. Address these with equal judiciousness. Handing out complimentary credits for them to have to return to your business or repurchase your product is a great idea. But make sure, its well followed up.

Additionally, you can simply apologize for the situation citing a bad day and request the customer to make another purchase or return one more time to your business for an improved experience.

Some one star reviews you get may not be genuine, in the sense that they may not be your customers. Ask them to verify their purchase. Alternatively, if the abuse and vitriol is plainly evident, you can report the review to Facebook. As per Facebook’s guidelines, if Facebook deems the review fake, abusive, spam or disrespectful, Facebook will remove the review/s.

A really kickass way to deal with such negative reviews also is to reach out to your current and past customers and request them to write about their experiences in the review section of your page. This creates a tilt in the favor of positive reviews and automatically drown the fake rants.

Fake reviews can be highly damaging to small and medium scale businesses who depend chiefly on Facebook for their branding and marketing. While Facebook’s algorithm makes it incredibly hard for fake and abusive damaging stuff to get through, it isn’t perfect either. In such a case, a business may consider disabling reviews altogther. The disable reviews (Turn reviews off) setting can be found in the Settings >> Edit Page tab of your Facebook business page.


Social Media is a transparent medium. Your brand’s connect with your fans depends largely on the trust emanating from this transparency. Hence, it becomes extremely important that the consumer’s views, complaints, negative feedback and reviews, etc. are handled with utmost care.

How To Boost Social Selling Through Compelling Videos

With over 67% of internet users worldwide using a social network, the era of social selling is truly here. Major businesses are increasingly slashing their dependence on outbound sales and transforming their sales with social selling. Social selling has allowed marketers and businesses to improve lead generation, drive revenue and propel their sales activities to the next level.

One of social selling’s biggest stimulating factors has been the rise of videos. Videos have chiefly become the pre-dominant content form over the Internet. A survey by Online Publishers Association notes that 80% of viewers recall a video ad they have seen in the past 30 days and nearly 26% of viewers look for more info about the product based on their memory of that ad.

Twitter’s Video Adventure

2 years ago, when Twitter provided its users with the facility to shoot and post videos on its platform, it essentially triggered off a new wave in social selling. Soon, brands were creating Twitter-friendly ad videos and fans were merrily engaging with the videos. Additionally, the micro-blogging platform through its set of advertising tools, that follow a direct-to-consumer motif, has driven greater intimate interaction between consumers and products.

One report released by Twitter recently showed how video has become an integral part of Twitter and consequently, of social selling as a whole. According to Twitter’s blog discussing the report, an effective brand video works best in a news feed environment. The same blog also discusses how video as a social selling tool outperforms normal forms of communication. If a few key observations from Twitter’s report are mapped, creating videos that trigger social selling would be a child’s play for brands.

Keep It Short Silly

Twitter feed’s scrolling style interface makes it incredibly difficult for brands to sustain user-attention beyond a little while. This is also evident in Twitter’s report as videos of 15 seconds or less are more likely to draw attention and engagement than videos of 30 seconds.

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Image Courtesy: blog.twitter.com

Another observation the report cites is how most people do not care for the volume when they are watching a short video. Sounds is turned on only when a video is over 3 seconds long and has dialogue instead of just music.

To Be Or Not To Be …. Compelling

So what makes for a compelling video? For one, Twitter says you have to be lucky, Most of the times, the first video in a user’s timeline generates over 21% engagement. But more importantly, plenty of factors within the video matter. The receptor’s mindset has come to play a strong role in how videos are received on Twitter. For example, videos with real people and a story arc happen to be more effective that, say, Twitter videos with just text or recreated videos. It is so because these videos elicit personal emotions in the users’ mind.

The genre and types of videos played a significant role too. Videos which had people in it, interacting with each other or directly with the users, also triggered greater activity. This was followed by videos that had a defined story-arc.

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Videos with people in it grabbed greater attention thanks to the human touch

Although brands should be careful with such videos since story-telling on Twitter can be risky, given the overall user base’s short attention span. Videos based around topical content came third. One of the factors that handicap topical videos is that such videos create flutter only when the said topic is hot. As the trending topic tapers off and buzz around the videos dies down, conversions and sales also shut shop. Purely informative text videos scored the least, but still a good 28% for brands to not rule it out completely.

Another factor that weighs in significantly is the time of the day. In the morning, people are more receptive and attentive, while later in the day, they tend to be more emotional in how to perceive content. Brands can accordingly create a story arc that suits the product and mood and pitch products in the time best suited for the day.

The report also mentions that videos with text are 11% more likely to be viewed and generate 28% higher completion rates. Clearly since a lot of users might be accessing Twitter at work or in school/college or in public places over public wifi, most of them probably think its appropriate to not switch on the sound with others around them.

To Summarize

There are three crucial takeaways from the report Twitter has published. if you can follow these, you can create compelling videos for your brand:

  • Short and Simple Videos
  • Subtitled Videos
  • Bank on Emotions

Your brand’s social selling funnel can be extensively widened if you can read your Twitter analytics and data right, and create engaging and compelling videos.

Mi Fan Festival – Case Study

To celebrate 6 years of its Mi brand of phones, Xiaomi ran a Mi fan Festival in India today offering super deals alongside the launch and flash sale of its latest flagship smartphone, The Mi 5.

To draw attention and drive conversation around the sale, Mi India launched a contest where they asked fans to flaunt their purchases!

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The rules of the game were kept simple and fairly easy. fans were required to change their cover photos on Twitter or Facebook to a pre-designed cover design by Mi India. This activity drew nearly 800 shares and 1,500 likes. The conversation around the brand jumped manifold, driving more eyeballs and traffic towards the big sale.

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The unassuming strategy had people conversing about the brand. To further leverage this attention, Mi India decided to notch up its fan-loyalty game with this timely Facebook post.

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This post done on the day of the Mi Fan Festival drew more engagement than the previous one. Order screenshots were shared in hundreds and instead of sitting back and enjoying the show, Mi India jumped in and kept the conversation flowing. Interacting with fans and replying to technical queries in a friendly and casual manner, made the brand appear much more human on a social media platform.

There are a few important takeaways from the way Mi India conducted this entire marketing exercise.

For one, the contest was kept fairly simple and easy, where people just had to follow instructions or screenshot their order screens or both. It was not hectic or tedious work in any form, nor did it require the fans to run from pillar to post gathering likes and retweets for any content.

Secondly, Mi India realized the importance of keeping a conversation going. Instead of letting the conversation on its posts get crowded by fan chants, complaints and responses, Mi India streamlined the conversation with its own tidy responses.

Thirdly, Mi India’s realization that letting customers and fans speak about what they felt about Mi was what Mi was all about. They did not have to define or design the brand’s perception, they let it build through the fan conversation.

Finally, and most importantly, how well it was planned and how well it paid off. Mi India did not put a foot wrong. Infact, they looked a step ahead, alert, and prompt throughout the complete strategy. The result was the engagement that it created. And the engagement paid off well in hindsight, now that we can confirm that all three Mi 5 flash sales (11.00 am, 2.00 pm, 5.00 pm) were sold out within seconds. Not just that, Mi India also had its accessories and other devices run out of stock, owing to the maverick marketing strategy and contest.

Update: 12 hours later.

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The results of Xiaomi’s excellently planned and executed strategy was visible as the Mi Fan Festival drew to a close on 6th April. The Mi Fan Festival saw more than 46 million unique visitors to the website buying various products apart from smartphones. The sales resulting from this were worth ¥1.87 billion The tap fast game launched by Xiaomi saw more than a billion plays. These numbers are more than just figures. They are a recognition of the brilliant planning and execution that went into this marketing campaign and how well Xiaomi managed to pull it off.
Signing off,
Amit Jadhav,
http://www.amitjadhavs.com