The Essentials of an Effective B2B Digital Marketing Campaign

Marketing to a business is a lot different than marketing to individuals. People look for relatable, business looks for realistic. Your content needs to be less flowery and more to the point. But the business is still run by people, who like relatable stuff. So your campaign needs to be a mix between realistic (for the business) and relatable (for the people running it)

Sounds stressful?

Well, it isn’t, or at least it won’t be if you take a note of these essentials that make up an effective B2B digital marketing campaign.

  1. Update Your Website

Your website is your brand ambassador; it tells potential customers all that they need to know about your business. They are gauging whether or not you are capable of making a good website for them, so it’s not just the words and aesthetics that they look focus on, it is the overall functionality that they look at. If your website is outdated, clumsy, too wordy, has an impractical layout, or lacks in any other way, your potential buyers are sure to turn away.

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Another reason you need a good website is because no one wants to click through 10 different links to find your contact number — most people will give up after 2. They will simply click out of your website and into your competitors.

Nowadays, more people prefer to use the mobile phones to do everything, including looking up things. Not only that, Google has started ranking responsive websites higher than ones that aren’t. So keep in mind to make a responsive website, which is different from a mobile-friendly website. While a mobile-friendly website looks good on mobile phones, it usually has lots of glitches and does not cater to any other devices like tablets. A responsive website, on the other hand, adapts to all devices from desktops to tablets and smart phones and is functional.

  1. Optimize Your Content and Website for Search Engines

SEO is vital to your organization in the sense that, if done right, it can get your website to rank high on search engines, ultimately leading to an increased number of potential customers. Studies show that SEO is one of the top priorities of most high-growth firms; and for a good reason. When looking for something, people usually don’t visit a particular website (unless it is referred to them), but simply type in the term in the search box of Google and go through the pages (mostly only the first two or three) till they find what they need.

So, no matter how good your website is, unless you are ranking high on search engines, you won’t get as much traffic as you’d like.

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Now, SEO can be separated into two components that make up the core of your SEO strategy: on-site SEO and off-site SEO.

  • On-site SEO mostly focuses on keyword optimization. You use keywords or keyword phrases that the search engine crawlers can pick up on. These keywords — and how frequently they appear on your website pages — help the crawlers figure out how high or low too rank you; and although this is only one of the many criteria Google uses for ranking websites, it certainly is a start. So if your page doesn’t have enough of the keywords, or if your website is crammed with them, you won’t rank high on the search engine. Also, if the keywords you use aren’t relevant to the searches, your site won’t rank at all. So make sure to choose the keywords carefully and include them in the flow of the content.
  • Off-site SEO is all the backlinks you get. So if another site mentions you and links your site, or if one of your customers mentions you on their social media, it all contributes to off-page SEO. The more people start linking back to you, especially if the people (or websites) are popular, the more search engines start recognizing you as a relevant and credible website. This will lead to your website being ranked higher and higher on the search engine algorithm.
  1. Use Social Media Platforms to Your Advantage

Social media, if used correctly, is a great boon to your brand. More than 50% of your customers are on multiple social media platforms, waiting for you to promote your brand. Share your blogs, interact with your audience, answer their queries, and build your brand on every social media platform you can.

But be careful with how you allot your time for each platform you choose, because some platforms are more useful to one niche than others. For example, Instagram is mostly used by celebrities and cosmetic companies while businesspeople like to frequent Linkedin. Also, the kind of content consumed by each platform highly differs (like Instagram is more picture-centric while Linkedin users prefer stats and informative articles).

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However, simply posting things on separate social media platforms is not enough, you need to practice channel integration to give your content and brand more exposure. This means you need to share your content across channels rather treat each of your social media account as separate entities.

  1. Stick to Pain Points and Useful Content Format

One of the many reasons any business – whether a small-scale, family-run business or a fully fledged company with 1,000+ employees – looks to hire another company is because they have a problem that they can’t get around and need professional help with. These problems are called ‘pain points’ and these pain points are the ones you need to focus on if you want to get companies to hire you.

Research about your target audience and pick the most common or major pain points and aim to solve those in the content you write. Choose formats like how-to, lists, guides, question-based, etc. to convey these solutions to potential customers.

  1. Feature Past Clients in Your Marketing to Increase Referrals

The biggest points businesses consider before hiring you is whether or not you are good for them and if you will help them solve their problem. And there is no better way of proving this than showing your work. With the permission of your past clients, you can use their information to draw up case studies and success stories that talk about how your products and/or services have benefitted them is the best marketing strategy B2B companies can adopt.

Talking about your past clients has more than one benefit. Firstly, it increases your credibility because people like reading about people and relating to them. When a businessperson reads about another business stuck in a problem similar to theirs, they will continue to see whether the problem was solved. Once they figure out that you helped solve the problem, they go from being a viewer of your blog to a potential customer.

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Another benefit that you can reap from this is getting referrals. Sharing stories about your past clients on social media leads to them sharing it in their social circle. When people see someone from their circle recommending your services or products, the chances of them choosing to hire you increases.

  1. Switch to Account-Based Marketing (ABM)

Usually, marketers include lead generation in their marketing strategy. And while it is a good strategy to use to generate as many leads, you need to get more personalized if you want to target specific accounts. This is where Account-Based Marketing comes in. Account-Based Marketing or ABM focuses on outbound marketing as opposed to lead generation that focuses on inbound marketing.

Basically, in Account-Based Marketing you focus on locating and targeting specific accounts. Once you have compiled a list of potential customers, you design targeted marketing campaigns based on their specific wants and needs. Since the pitch you make is highly personalized to fit them, these accounts are more likely to hire you.

So once you have a good amount of leads, switching over to ABM is a highly productive tactic.

  1. Test and Analyze Every Strategy and Campaign

Marketing, especially digital marketing is a dynamic field. It is not enough to come up with one strategy and stick to it; you need to constantly change it up based on the new trends and what your customers want to see. Testing out every strategy to see which works best is vital when you have a dynamic approach to marketing. Sometimes you will also find that various elements from different strategies work better together, giving you a completely new strategy that works perfectly for you.

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It is just as important to analyze the progress of your campaign after you launch it as it to test a strategy before. Analysis gives you an idea of what is actually working, which part of your target audience is engaging more than the other and why. It also tells you areas of your campaign that need improvement and what you can include or exclude in the next campaign.

Digital marketing is growing and changing faster every day, digital marketing even more so; to get the most out of your B2B digital marketing campaign, to stand out among your peers, and to remain relevant among your target audience, you need a strong, dynamic strategy build on the basis of extensive, in-depth research done on your target audience.

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Social Selling: A Modern Method for the Modern Salesperson

Every aspect of B2B marketing has moved on to social media… except sales, right?

Wrong.

Sales is no longer going door-to-door trying to sell your product only to have the door shut on your face. Neither is it getting hanged up on because people don’t want to be bothered with cold calls.

No, sales has moved on from the traditional practices and has adopted modern methods, one of these methods being social selling.

Coined in 2006, this buzzword has become one of the best marketing strategies that benefit both, the salesperson as well as the buyer.

In his digital marketing workshop and social selling workshop, motivational speaker Mr. Amit Jadhav talks about the importance of including social selling in your marketing strategy. Let’s take a look at what social selling is and why you should consider using it in your strategy.

What is Social Selling

Social Selling essentially means that you use social media as a tool to find and target the right prospects, just like cold calling or door-to-door selling (except a bit more convenient) (and more productive) (and a lot less annoying).

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This form of modern salesmanship allows you to build relationships with your prospects and give them valuable information while subtly persuading them to buy your product or service.

Why Choose Social Selling

As mentioned earlier, social selling helps you form a relationship with your prospects, which is vital when it comes to sales. If you have a good relationship with a potential buyer, not only will you be able to reach your sales goals, but you will most likely get some loyal customers for your brand.

The largest social media demographic, the people who fall under the age group of 18 to 34 years, are also decision-makers in most B2B companies. That is a lot of target audience that is actively engaged and involved online. Social selling gives you an opportunity to connect with all of these potential prospects.

Majority of your target audience is already on social media, using social search and social listening to look for sellers, researching them, and forming opinions about them before they have even come in contact (“social buying”). If you are not showing up as an option for them to chose when they social search, you are missing out on a potential sale.

To add to that, most of your competitors are already on social media, pursuing leads and converting them into sales. If you don’t get onboard with social selling, you are going to be left far behind.

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Uploading creative videos and sharing interesting blogs yields a lot more leads and has a better ROI than traditional methods like cold calling. In his blog, Mr. Amit Jadhav, a keynote speaker and social selling speaker, says that “Videos have chiefly become the pre-dominant content form over the Internet.”

Conclusion

Social selling, if used right, is a great asset for anyone looking to use social media as a platform to reach their sales goal. In the pursuit to closing deals, though, you have to remember to not spam your potential buyers with generic automated messages that will definitely put them off.

Instead, engage with them personally; build your relationship with them; provide them with valuable information. It may sound more work than simply creating a list and sending them all a generic mail but the effort is well worth it if you get more leads and sales.

Social Selling in Holiday Season

Apart from conducting motivational workshops for employees, Mr. Amit Jadhav frequently conducts social selling workshops for marketing professionals; in one such workshop about “Social Selling in Holiday Season” he gave valuable ideas like:

  • Holiday season is coming and today due to so much competition, it’s essential that your brands social network sticks out to boost sales. Write Product Reviews – contemplate writing reviews of your goods on your business blog and encouraging them on social networking. These overviews could include special product suggestions, flaunt product attributes, and even include videos and images that highlight your product in a brand-new light. Better still, get a guest authors to writer these posts so you can provide a fresh perspective on your company’s offerings. Pick a distinctive theme for every roundup and post the goods to your business blog and social networking outlets.

Bonus points if you provide roundup particular coupons or deals! – Here are some roundup examples to spark your imagination:

Top 10 adventure vacation spots for 2018

Top 5 road-trip destinations in India

  • Take Advantage of Holiday Hashtags – #SummerVacation #Christmas #HolidaySpirit #NewYearNewMe, and the list goes on. Social networking hashtags are huge throughout the vacation season, and your brand can utilize them to drive sales. Tag your Instagram, Twitter, and Facebook articles correctly to make sure they appear in vacation social networking searches all year. Oh, and remember to utilize visual media to stand out from the search results page.

At a social media marketing workshop, Mr. Amit Jadhav – the motivational speaker, discussed about some social media quick deals – which included:

  • Maintain your customers glued into your social network pages by providing social network specific deals. These can either be product specific or a promo code which gives consumers free shipping, a percentage off their bill, or a free bonus gift
  • Holiday Social Media Branding – Get from the vacation spirit by giving your social network accounts a holiday makeover. This could be as simple as adding a Santa hat into your Twitter profile image and a snowy filter into your cover photograph. Along with some other tactics on this list, vacation branding shows that your brand is active throughout the holiday season
  • Use Your Network of Influencers – Partner with influencers into promoting your goods. Are you a clothing brand that’s attempting to push summer wear? Send product samples to local style vloggers.
  • Video Specials -Make vacation inspired videos like merchandise reviews, comedic specials, along with behind the scenes specials to help keep your audience engaged throughout the holiday season. The videos do not necessarily need to show off the merchandise itself either, just make sure you promote your brand.
  • Give Back To A Charity – Give back throughout the holidays by giving into a charity. A good way to do that is by donating a part of all sales say, 10% to charity during a 1 or 2 day sales event.

Such useful social selling tactics are the core ingredients which Amit Jadhav, the Keynote Speaker discusses while conducting his digital marketing workshops.

Social Selling: Ek Prem Katha Part I

The Good Old Days

Since ancient times story telling has always allured most of us. The Panchatantra when read as a child had a moral at the end of every story. Mahabharata, Ramayana had a glue to attract anyone by virtue of the story told in parts throughout the entire script. Stories from Chacha Chowdhary, Chandoba, Tinkle, etc., still echo in my ears. We have been listening to stories from our grandmother, mother and others as a child. I have fond memories, I am sure you would too have a few of them on your mind.

My 4-year old nephew inspired me

Recently in my two months stay is US had some time out to be spent with my four year old nephew, Samar in CA. I soon discovered that the way to get him to sit ad talk with me is by reading stories. He is now into super-hero adaption stage. Spiderman, Batman and Gotham city, Green Lantern and all became my room mates.

I decided to write a story on teachings of social selling which each one of you can use. Something unconventional but I hope you will give me your feedback in this journey. It might sound funny to explore how business can grow with Social selling but in a very child-like way. This 12 series LinkedIn blog articles is a first attempt to put the lessons on social selling for use to each one of you but in a story format. You will learn a lot of new tools to help you succeed. All tools are extensively researched. They are FREE or FREEMIUM (some features are lifetime free). Most of which are used by my team at TASK.

Over the years, I have been invited to deliver Keynotes on Marketing, invited by various Chamber of commerce, media companies and corporate to conduct Social Media Marketing and Social Selling Masterclass to empower Entrepreneurs, business owners, sales and marketing folks. 700 plus folks have been benefited by these programs for which I am booked only on weekends as my three businesses occupy me throughout the week.

I have been writing blogs and articles for many years now. Have co-authored a book on Social Media Marketing.


Social Selling : Ek Prem Katha – Part I

Rohan, Yash and Chaturbhuj

It was 6:30PM and raining cats and dogs. Rohan walked outside Solitaire Towers, a commercial office building in heart of IT Park. He just finished another unsuccessful meeting. He looked at the sky above looking weary, exhausted and clueless. Rohan got his phone out and booked a Uber, it showed 3 minutes to arrival. The name of driver flashed but Rohan didn’t bother to look at it as usual he knew that the driver will take efforts to find him.

As he stood there outside the posh office building he saw people exiting from cars, all eared up and glassed up. He wondered what a shit life he is living even in his early 40s. His old Alto car service agent had been following up with him for next schedule service which was delayed by over two months but Rohan had no inclination for even getting his car in proper condition. Life seems to hold him back and things did not turn out, as he wanted them to be. Since two years he had been selling insurance to people.

A car drove towards him, slowing down, the driver took the passenger window down and made a gently asked looking at him, “Mr.Rohan?” Rohan jumped into the car. As he ran towards the car from big-glassed doors of Solitaire towers he held the leather bag to cover his head from rain. His wife Radhika had gifted him this bag two years ago when he decided to start his own business after getting pink slip from a top company. Living seemed hopeless and stress became his closest friend. He was not living a life he desired.

Rohan rushed inside the already open door of the car.

“University?” asked the driver accepting a confirmation. Rohan replied “Hhhmmm”. A couple of minutes into driving at the first signal the driver asked, “How was your day Sir?” Rohan who was engrossed looking outside replied, “fine”. “Doesn’t look like” replied the driver. Rohan surprisingly looked in front towards the driver for first time. Probably thinking in his mind, who the hell are you to tell me that. It’s a bad day already and why is this guy bothering me.

Rohan looked at the driver. He had a calm, gentle face with glittering eyes and charisma like royals. He was in his mid 30s and dressed well for a driver. Clean-shaven and quite friendly in that first comment he made. But somehow after a pause he asked the driver, “how do you know?”. The driver looked in the rear mirror and exclaimed, “Your face reflects that”.

Within a minute the driver had all attention from Rohan. “What’s your name?” asked Rohan. He smiled and replied, “Yash, it’s printed on your bag Sir” he replied with a witty smile. Rohan looked at his bag which was kept besides him in the seat. Yes it was from the famous Leather bag manufacturer Yash Leathers. Rohan was amazed to how Yash observed ‘Yash’ in the short time he was in car.

Rohan got a bit interested and they both landed into a conversation.

Rohan – how can you be so observant?

(Yash just smiled on and didn’t say a thing. There was some warmth in the way he smiled.)

Rohan – How much do you get in a month by driving?

Yash – Around 3k to 3.5k Indian rupees

Rohan – hard work man.

Yash – No, not at all.

Rohan – What do you mean? Is it worth to get only 3k after driving in this heavy traffic and working all day?

Yash – I just drive for couple of hours when I am free, my business keeps me busy.

Rohan who was few minutes ago not even interested to see the face of his companion now had all his attention and interest towards him. “You do business, and you drive a Uber?” asked Rohan. “Yes it’s a long story” Yash replied.

A tired and lifeless Rohan became excited upon the mystery of a person named Yash who ran some business and still becomes a Uber driver as and when he wants. He wanted to know more. His head was full of questions. Over past many months he was restless as his venture was growing. He never found leads easily and conversion took hell lot of time, in fact hardly happened. Costs were increasing and losses were mounting. Radhika was doing a job and that was the only respite. Their discussion continued further.

Rohan – Tell me, what business you run?

Yash – I run a online grocery store called apnadukaan.com

Rohan – how many people work for you.

Yash – 28 in all.

Rohan – What? And still you drive for a living?

Yash – Who said I drive for a living?

Rohan – Then what is the need for driving a car?

Yash – I like connecting with people. A two hour Uber connects me with awesome people. I look at it as you might look at your cold calling in a day. It’s fun to know people and build relationships.

Rohan – Build relationships? How can a 15minute drive help you to build relationship?

Yash – (smiles) A 15 minute drive can trigger a reason between us to engage and then we take it ahead in on-on-one meeting to see how we can benefit from each other.

Rohan was finding this very interesting. His anxiety grew and he wanted to know all by now about this unique person he met.

Rohan – So how do you market your business?

Yash – have you heard of social selling?

Rohan – What’s that? I know what is social media but not social selling. I had posted about my Insurance agency of my personal Facebook profile, got a few likes from friends but no one turned up to sign up an insurance policy.

Yash – I have imbibed teachings from ancient marketing guru Chaturbhuj and blended it with digital to help my company grow.

Rohan – Chaturbhuj? What are you even talking? What is an ancient so called guru who is never heard of do with today’s digital age to help you market?

Yash – Sir, your destination is nearing. Why don’t we meet over coffee to discuss?

Rohan’s sudden body language change was an invitation to Yash to drive Rohan to whatever he wanted. For two years he had struggled to get new customers and here he meets a Uber driver, who owns a business, has employees and still considered this two hour drive time a cold calling just to meet new people. This was so confusion to Rohan. He wanted to know the secret. And who is Chaturbhuj? Rohan’s mind was spinning but in anxiety to know more. Not sure when was the last time he got so excited to gain knowledge.

The two decided to meet at a coffee joint on coming Saturday. Rohan was more than excited to know about this mystery man called Yash and what kept him so happy managing a business and driving a Uber.

To be continued…..

 

5 Awesome Tricks How To Use Facebook Live To Boost Brand Value

Facebook Live is a fantastic feature. Period. Introduced almost a year and a half ago, Facebook Live has been great for driving engagement for brands who have used it well. Most brands and businesses though, have struggled with Facebook Live and have not managed to leverage its full potential.


Here are 5 incredible tricks to weave Facebook Live into your marketing strategy and use it like a pro!

  1. Q&A sessions

    The best way to keep your audience engaged during a live Facebook session is to keep interacting with them. Invite your audience to ask questions about your brand, and its values and stories. Get an authority figure from your organization such as a Vice President or Marketing Manager to answer them in a light and honest manner. The fairer, faster and crisper answers your representative can give, the more questions will trickle in, thus increasing engagement. Such Q&A sessions will help create a bond and establish a trust factor between your brand and your audience.

  2. Tours and visits

    Show off your workplace. A beautifully designed corner in your office space, the entrance or lobby in your office, the cafeteria, the factory floor – show your audience where the actual work happens. This idea especially makes a lot of sense if you own a store or a cafe or a restaurant. People want to see what they are visiting before they actually visit!

  3. Collaborate and share the spoils

    Identify a key thought leader or social media influencer in the same domain as yours. Let them take over your Facebook page and host a live session. Co-marketing is a great trick because: a) it allows you to establish domain expertise, and b) it lets yours and the collaborator’s fans to crossover and increase each other’s fan following.

  4. Web-series

    If you are spontaneous enough or your business allows you the spontaneity to create a series of live videos stringed together by a common theme or product/service, creating a series of live videos would be fantastic. You can follow a basic plot and re-enact in front of your audience on Facebook live or you can go with the flow and let your instincts take over. Moreover, such kinds of series also allow you the flexibility to conduct multiple interviews tapped apart but as a part of a series. A weekly movie or gadget review or a look at industry news and your opinions on it are also great ideas to drive engagement through a series. It helps your brands establish industry or domain expertise which is so important when it comes to brand perception.

  5. Co-travel with your audience

    If your organization takes part in a lot of trade shows, exhibitions, conference, seminars, etc. go live from the venue. The section of your audience that hasn’t been able to attend also feels like a part of the show and event. It creates a perception about your brand that your brand values the audience and wants to deliver the most value to them.

We have already in the middle of video marketing’s peak. Streaming of videos is commonplace and mainstream thanks to streaming services such as Netflix, Amazon Prime, Hulu, Hotstar, etc. Businesses too are taking advantage of live video streaming, courtesy Periscope. With Snapchat, Instagram and even Facebook supporting live videos, brands need to fast figure out innovative ways to engage with audiences using the Live Video tool.

How To Boost Website Traffic Using Facebook and Instagram Ads

The dominant currencies of the modern digital world consist of likes or retweets or shares or views. But website hits still do matter. Maybe not as much as in 2008, but they still do. Here’s why:
E-commerce websites still register significant traffic on its websites as compared to apps. According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63% of consumers use websites to find or engage with businesses. Google still gives website-specific elements more important than social-specific elements for SEO and local rankings.

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Even though social media platforms are more popular, websites, clearly, are not going anywhere. If anything, they might become even more important as the focus shifts to seamless marketing strategies using wearable technology and augmented reality. The idea behind modern digital marketing should not be to write off websites, but to drive traffic to your website using social media.

So your social pages have many likes and high engagement. How do you convert that into website traffic?

Facebook (and by extension Instagram) boasts of a solid advertising platform. The set-up is easy, the targetting is precise and the ROI is pretty good. Brands and marketers who are not taking complete advantage of Facebook and Instagram’s ad platforms are getting left far, far behind the the race.

Facebook Ads

Facebook gives you the option to create ads for literally anything and everything. You can drive app installations, gather more likes on your Facebook page, collect leads, promote an event, etc. Similarly, some Facebook ad types let you drive traffic to your website.

  • Primary among these is the Standard Link Post Ad.ad link.png
    A primary link post ad is basically a clickable image post or video post that drives traffic to your website. Facebook lets you customize the Call-to-Action (CTA) button on these posts. For example, for a newly launched product, you can use ‘Shop Now’, or to guide users to a landing page to collect their infomation, you can use ‘Sign up’. Clicking on the CTA takes the user straight to your website’s landing page.
  • An interesting new idea is the Carousel Ad.

    Carousel ads allow you to create an ad with a series of image ads in side-to-side panels. Each of these panels can contain a different image post. This kind of ad format is best suited for when you want to promote multiple products or want to indulge in advertising via storytelling. Each panel contains a separate CTA for separate links to your website’s individual product/service pages. You can also customize the text under each image in each panel. The last panel of your carousel ad takes the viewer to your website’s homepage.

Instagram Ads

Ever since Facebook acquired Instagram, the ‘user base is fine but how will the platform generate revenues?’ voices died down. Even skeptics knew Facebook would do something remarkable with Instagram once it acquired it. And the best testimonial of this came when Facebook supplemented the Instagram platform with its own ad system.

Instagram ads are almost as effective as Facebook, benefit from a vast user base and are pretty solid from an ROI point of view too.

  • Like Facebook, Instagram too has a Standard Link Post Ad. Unlike Facebook, you cannot randomly boost a post. All link ads have to be mandatorily accompanied by a CTA button such as Sign Up or Learn More. While this does drive down the overall reach, it also means more relevant lead generation by ratio.

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  • Instagram’s Carousel Ads are also similar to those of Facebook. Instagram allows only 5 panels in its carousel ads. Considering the app’s quick use demographic, this makes sense in terms of the storytelling you want to do with your ads.



Organic  reach has seen a substantial drop on social media platforms, especially Facebook. To drive traffic to your website, you are going to have to depend on two primary policies – innovation with organic content and acceptance of paid ads.

Good web traffic can help you achieve business goals, and social media can help you drive substantial web traffic.

5 Quick And Easy Tricks To Boost Instagram Engagement

Flustered about why your brand isn’t as popular on Instagram as Red Bull or NatGeo? Worried with the subdued engagement your Instagram posts are generating? Worry not. Here are a few quick hacks to optimize your Instagram usage and boost your brand’s presence and engagement on Instagram.

1. Save the Competition

Your competition is doing better than you on Instagram. Should you get angry and throw things around? No. Learn from the competition. Instagram lets you save posts for later viewing. Track your competition, keep a track of the posts that are performing best on your competitor’s feed and save it.

While creating your content calendar, make sure you go through all the best-performing posts of your rivals, and retain the good elements and base your content around what seemed to have worked best for them.

2. Filter the Filters

As per Webdam, 60% of the top brands on Instagram use the same filter for every post. So sticking to a similar visual appeal for content draws more attention that playing around or experimenting with Instagram filters. Once you have figured out what your brand’s go-to filter/s are going to be, manage the filters in such a way that the ones you use the most are at the top.

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Select the checkmarks next to the filters you want to use, while deselecting the checkmarks, hides the filters. If you want to reorder filters to prioritize them as per your preference, long press the filter you’d like to move, and drag it up or down to reorder.

3. Bio-Logic

While creating your profile, Instagram provides you with a dedicated URL field to provide a website address in the bio. Instead of directing people to your homepage and expecting them to navigate their way to what they are looking for, be dynamic with your URLs.

Use the URL space in your bio to correspond with your latest content or link it to your special promotions or discount offer announcements. This will prove to be a major traffic driver as opposed to just putting a website address and never changing it.

4. Best-Time Analytics

The Instagram algorithm change resulted in a lot of upheaval at the post-level content in Instagram feeds. Your new Instagram feed is basically a reordered list of the best posts based on a number of factors such as your previous activity, total engagement, overall relevance, etc.

What this means s that an older post may rank above a new post if the parameters dictate so. Instagram insists no post will go missing, only the order has changed. But this move created a quandary for most brands as to how to get their posts to rank above other and/or older posts. The answer is simple, increase the engagement. How do you increase the engagement on your Instagram posts? By posting at the right times.

As I have discussed in many blogs before, every social media platform has its own DNA. So does Instagram. And Instagram comes with its own set of peak timings and low timings.

As per Instagram itself, the new Instagram algorithm is based on the “likelihood that you’ll be interested in the content, your relationship with the person posting and the timeliness of your post“. This makes it even more important to analyze and post at the correct time.

As per a Sprout Social survey, the best times to post on Instagram are 8 a.m. and 5 p.m on weekdays. Weekends surprisingly generate very less engagement, while Monday is the best day of the week to post new content on Instagram.

These are of course general analytics and may vary depending on the brand and location. A good trick to find out your best timings is to keep a track of when most likes drop for your posts. Likes usually keep trickling in for a good 48 to 72 hours after posting content and the day and hour that gathered the most likes is also the hour and day you should consider best for your next post!

5. Geo-Tagging

Instagram posts with geo-tagging receive almost 80% more engagement than non-geo-tagged posts.

This especially becomes more important of you are an actual brick and mortar store or an office space that you want people to visit. Geo-tagging your posts with your business location not only populates your location with content, it also makes it searchable and easily findable. It provides your Instagram fans with an easy and convenient way to track your address in case they are planning to visit you, which would be significantly lower if they had to search and locate you.


Instagram is one of the most important social media platform and smartphone app out there for brands right now. The platform is at its peak, it is adding users by thousands every day and is generating fantastic engagement on a regular basis. If done correctly, Instagram has great potential to drive traffic, convert leads and generate sales.