There are many ways to stand apart from the other organizations but nothing beats making your followers feel included in the actions of your endeavors. Facebook Live is one such way you can get your community to actively participate in your organization’s work.
A recent trend in the digital world — one that you can take full advantage of — is that of live videos. From Instagram to YouTube, almost every major platform is introducing the ‘Live’ feature and people are using it like it’s going out of fashion (it’s not). Instagrammers are showing off the best parts of their lives, YouTubers are hosting hangout sessions, even social media influencers and for-profits are using it for brand building.
With Facebook Live, businesses have an opportunity to try out a new and creative way to increase leads and interact with their audience.
6 Ways You Can Use Facebook Live
Facebook Live is a great way to interact with your audience in real-time, even more so than face-to-face conversations; you don’t need to be in the same place at the same time, which means that you can connect to anyone in any part of the world as long as they have an internet connection. This opens up the field for a lot more opportunities and options. Let’s look at a few of them.
You have FAQs and then you have Facebook Live. In FAQs, you take the most asked questions, answer them and post them, mostly on your website. But what about the other questions that are left unanswered? This is where Facebook Live comes in; you can use it to hold Q&A sessions where the comments section can work as an ‘ask box’.
- Event Broadcasting
Often, it’s not possible for people to travel to every event you hold. Broadcasting such events not only makes your supporters feel welcomed by allowing them to “join in” if they have an internet connection, regardless of where they are in the world, but it also increases your chances of getting more attendance in the next event and more visitors to your website.
People like 2 things; staying home and engaging with you in real time. You can combine these two things and have live announcements instead of events or social media posts about it.
Webinars are usually used for educational purposes. You can use this to educate people about your cause and your brand or share the knowledge you have about your niche. You could start by having a webinar of one of your staff members, preferably a professional in their field and move on to inviting experts to talk. You can even have a series where you have a topic and have experts talk about said topic over a conference.
- Hangout Sessions
A lot of your audience, most of them in fact, are people who have jobs. This means that they rarely have time to sit back and relax. So you could give them this moment of relaxation through Facebook Live by hosting ‘hangout sessions’. These ‘sessions’ are usually done on YouTube and Instagram where people just start the live video and chat or do a relaxing play-through of a video game and surprisingly, they get quite a lot of views. So pick a weekend, turn on your camera and simply relax.
If you have merchandise that you’re planning to sell, a good way to launch it is to do live unboxing instead of grand events. In fact, the younger generations prefer unboxing videos because they can watch you showcase your products from the comfort of their homes instead of dressing up and going out, especially after long weeks at work or school, which, we’ve already established is something people like to do.