Starting a business can be a difficult process, especially if you are looking to get into the B2B scene. To make this process easier, I have listed 4 tried and tested tips that will help you along the way and start you off on your journey to success.
1. Clear Message
The first thing you need to clear up before starting a B2B business is what your message is. This is more important in b2b businesses than in B2C because B2B customers are a lot more specific of what they want and need which means that you need to be 100% sure of what you are offering and convey the same to them accurately.
2. Concise Homepage
Your website is a big part of your business, especially in the digital world, it is like your virtual office. Which is exactly why you need to keep it nice and professional-looking, after all, would you want to work with a business whose front lobby is crammed with people from every department blasting you with information? It’s understandable to feel that you need to show your visitors your whole range of services and products in case they miss out on something that could potentially convert them into paying customers but if your homepage is captivating enough, they will stick around and visit to other pages.
3. Harness Social Media
In the digitized world, if you’re not marketing on social media, you’re not marketing at all. However, marketing on social media is a lot different from posting on social media; you can’t simply post a picture of your meal or your latest vacation with a cheesy caption at whatever time you remember to post and expect it to work. So get together with your team, figure out a social media marketing strategy that works best for your business, and stick to it.
4. Goal: Conversion
As a for-profit business, your primary goal will be to make profit but in order to make said profit, you will need paying customers. For that to happen, your next most important goal needs to be that of conversion; in essence, it means that you need to create messaging with a goal of conversion with the help of a process called Conversion Rate Optimization (CRO). With this process you can convert visitors to paying customers. One of the best ways to do this is through feedback, preferably live feedback. You can use message bots or automated messages for it or have a customer service representative or team available to converse with the visitors. Once you get the feedback, decide on what changes make the most sense moving forward and implement them.
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