Flustered about why your brand isn’t as popular on Instagram as Red Bull or NatGeo? Worried with the subdued engagement your Instagram posts are generating? Worry not. Here are a few quick hacks to optimize your Instagram usage and boost your brand’s presence and engagement on Instagram.
1. Save the Competition
Your competition is doing better than you on Instagram. Should you get angry and throw things around? No. Learn from the competition. Instagram lets you save posts for later viewing. Track your competition, keep a track of the posts that are performing best on your competitor’s feed and save it.
While creating your content calendar, make sure you go through all the best-performing posts of your rivals, and retain the good elements and base your content around what seemed to have worked best for them.
2. Filter the Filters
As per Webdam, 60% of the top brands on Instagram use the same filter for every post. So sticking to a similar visual appeal for content draws more attention that playing around or experimenting with Instagram filters. Once you have figured out what your brand’s
While creating your profile, Instagram provides you with a dedicated URL field to provide a website address in the bio. Instead of directing people to your homepage and expecting them to navigate their way to what they are looking for, be dynamic with your URLs.
Use the URL space in your bio to correspond with your latest content or link it to your special promotions or discount offer announcements. This will prove to be a major traffic driver as opposed to just putting a website address and never changing it.
4. Best-Time Analytics
The Instagram algorithm change resulted in a lot of upheaval at the post-level content in Instagram feeds. Your new Instagram feed is basically a reordered list of the best posts based on a number of factors such as your previous activity, total engagement, overall relevance, etc.
What this means s that an older post may rank above a new post if the parameters dictate so. Instagram insists no post will go missing, only the order has changed. But this move created a quandary for most brands as to how to get their posts to rank above other and/or older posts. The answer is simple, increase the engagement. How do you increase the engagement on your Instagram posts? By posting at the right times.
As I have discussed in many blogs before, every social media platform has its own DNA. So does Instagram. And Instagram comes with its own set of peak timings and low timings.
As per Instagram itself, the new Instagram algorithm is based on the “likelihood that you’ll be interested in the content, your relationship with the person posting and the timeliness of your post“. This makes it even more important to analyze and post at the correct time.
As per a Sprout Social survey, the best times to post on Instagram are 8 a.m. and 5 p.m on weekdays. Weekends surprisingly generate very less engagement, while Monday is the best day of the week to post new content on Instagram.
These are of course general analytics and may vary depending on the brand and location. A good trick to find out your best timings is to keep a track of when most likes drop for your posts. Likes usually keep trickling in for a good 48 to 72 hours after posting content and the day and hour that gathered the most likes is also the hour and day you should consider best for your next post!
Instagram posts with geo-tagging receive almost 80% more engagement than non-geo-tagged posts.
This especially becomes more important of you are an actual brick and mortar store or an office space that you want people to visit. Geo-tagging your posts with your business location not only populates your location with content, it also makes it searchable and easily findable. It provides your Instagram fans with an easy and convenient way to track your address in case they are planning to visit you, which would be significantly lower if they had to search and locate you.
Instagram is one of the most important social media platform and smartphone app out there for brands right now. The platform is at its peak, it is adding users by thousands every day and is generating fantastic engagement on a regular basis. If done correctly, Instagram has great potential to drive traffic, convert leads and generate sales.
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