It was a happening week at twitter as news after news kept coming out. Some happy, some sad. All the three news came from three different domains. Let us have a look back.
Remember when you tried to send someone a long Direct Message and had to split it in 3 or 4 parts to fit by the 140 characters? That would be a thing of the past now. Twitter just announced that it would allow more than 140 characters in Direct Messages. If you’re a regular Twitter user or tech news follower, you know Twitter has made sweeping changes to the Direct Message feature over the past year or so. This includes group messaging and opening up your Direct Message Inbox to people you do not follow (earlier only people you followed could DM you). While Twitter has refused to put a date on when it shall be rolled out, it has assured, the development is confirmed.
2. CEO COUP
In a major move, Twitter’s CEO Dick Costolo resigned from his position to be replaced by founder Jack Dorsey as interim CEO. Costolo took over as twitter CEO in 2010 and for a couple of years, showed great progress as Twitter’s user base surged and surged. The network’s popularity too was on the rise. And although its popularity soared further, the user-base figures leveled out over the next few months and stayed so (plus or minus some margin) over the next couple of years. Costolo’s resignation is seen as the final nail in the coffin of his failure to understand Twitter completely and set up revenue generation ideas for the site. While Facebook is still the most popular social networking site, Twitter looked set to take it over a year ago, which failed to happen for its lack of security policies (which have been strengthened since then) and a weak engagement-revenue co-relation. Additionally, Twitter’s stocks had began to tumble since the beginning of Q2 2015. Investors of twitter Inc. are calling this a welcome move that should have come a while ago.
3. MULTIPLE USER BLOCK FEATURE
“While many users find them useful, we also recognize that some users — those who experience high volumes of unwanted interactions on Twitter — need more sophisticated tools. We also hope these advanced blocking tools will prove useful to the developer community to further improve users’ experience.” Twitter’s User Safety Engineer Xiaoyun Zhang said in a blogpost, published on Wednesday. With this development, Twitter has made its anti-abuse and anti-harassment policy further strong. This feature allows a user to share a list of users with other users, so that all of them can be blocked at once. There have been numerous complaints, especially by celebrities and known handles that groups of users target them regularly and blocking each one of them is a major hassle. In wake of such occurrences, many have stopped interacting or simply quit the social networking site. This development will add further power in the hands of the users to block abusers and harassers. The feature will be rolled out in phases and the roll-out shall be completed in the coming weeks.