Blogging is increasingly becoming a crucial tool in driving SEO and SMO engagement. When people are looking for a product, service, or just basic information on something, they’re looking for the best advise they can find. Only then will they read, stay, and engage with your blog. To create a successful and engaging blog, you must project yourself and come across as an expert of the subject matter that the user is interested in. Here are 7 crucial blogging tips to deliver effective blogs, just like the pros do.
1. The Plan
Plan a content calendar well in advance. Unless and until a breaking news incident takes place or an interesting topic trends outside your content calendar, do not do dynamic blogging. One important practice all pro-bloggers follow is planning and following a content calendar, for it allows you enough time to invest in researching in your topic. Additionally, you can mark important dates (such as National Holidays, Product Paunch Anniversaries, Pioneer Birthdays, etc.) and start preparing for a blog on that topic prior to the date of publishing. 9 out of 10 successful blogs have had enough time and effort being invested in them, in advance.
2. Get The Basic Ingredients Right
No one in the blogging world just hunches their chair back, puts their feet up, and comes with ideas and material for a blog. One needs to put in thorough research and look around the internet for examples, case studies, other opinions, etc. Look up the internet for standard online publishing rules and grammar/writing tips. There are conventions most online publishers follow; adhere to those. Don’t judge your own blog; instead compare your oldest and your latest blog post. See how far you’ve travelled. It is important that you notice an improved change in your own writing. Read a lot – online as well as offline. It helps in two ways – to stay in touch with current trends and to update yourself with publishing conventions and rules.
3. Chop it Perfect
A crisp, concise, and to-the-point blog is what you should be aiming for. Do not go around in circles trying to drive your point. Neither should you quote big chunks from other sources; instead just use an hyperlink with reference or citation. If you are making a listicle, keep the focus on visual elements and the content, only minimal – Cue: Buzzfeed model of content publication. Once you are done writing the entire blog, go through it once again. There’s plenty you will find edit-worthy.
4. Let it Simmer
Have you ever stumbled across a blog that was well-written, but just seemed unsatisfactory to read? Plenty. Do not go down that path. The trick is to not send out half-baked content. Research well. If you are unsure about certain things, say so. Check and re-check factual information and news incidents for any errors. Spell the names right (especially last names, places, hybrid English words borrowed from another language) – if a word comes across as ambiguous, check what the internet has to say. Use the most commonly used spelling to stay on the safe side.
5. Season it Well
A blog comes across as proper and professional only when certain other things, apart from the writing, are put in place. Use images in your blog … if possible plenty. Make your own graphics using a tool like Canva to add that extra personal touch and professional look to your blog. Videos to reference what you are saying and to put across your point. Use <H1> or <H2> tag for headlines. Italicize non-English words or quotes. Capitalize all headers and subtitles. Use small paragraphs (ideally, of 4 to 6 lines each) to make your blog readable.
6. A Little Garnish
Once you finish writing, put the technicalities and formalities in place – keywords, meta tags, meta description, proof-reading, spell-check, plagiarism check, etc. Use Google Webmasters to track what relevant keywords can get you most traffic for that particular blog post. Include the keyword in your title, as far as possible. Most standard word processors will come with in-built spell-checkers. Research your meta-description and meta-tags well. You may not have copied content, but certain line of thoughts are same. You may end up typing almost exactly like someone else and that could be a problem.
7. Serve it Well
Once you publish it, market it well. Share it on all your social platforms. Bookmark your blog link on atleast a dozen social bookmarking sites. On the blog page itself, keep sharing options handy. The users shouldn’t have to go through much trouble to share your blogpost. Neither should any sharing process exceed two-step (one-step is almost golden!). Make commenting and replying easier. I am not saying allow anonymous people to write rubbish under your blog, but don’t moderate comments either. Users like to see their comments under a blog as soon as they post it. A simple Facebook or Disqus login should allow the user to post their comments. This also allows you identity tracking if needed.