The Facebook ‘Kundali’

Today we will talk about Facebook.

At the age of 20 on Feb 4, 2004 when Mark Zukerberg launched ‘’ site for students of Harvard University he got instant response and the site was a hit which inspired him to launch ‘’ which was open to all from Sept. 26, 2006. Today exactly 5 years, facebook has 95.5 crore users of which 54.3 crore are using it on mobile and 8.3 crore are fake accounts. India with 6.5 crore users of the total 7.6 crore of India population who use social media. 48% of users are of the agegroup of 25-34 and 12.4% are in the age group of 13-17years which shows that this is the facebook generation.

Facebook is a social networking website to find friends, share real life experiences and moments in form of photos or videos or comments, find employees, create PR campaign, marketing products, play games, buy online, find customers, generate leads and express yourself of what you think of anything that matters. To open a facebook account you have to be above 13years of age and should have a valid e-mail address. After some personal details filled facebook will ask you few questions about where you work, where you went to school and where you live, a profile for you will be created after that. There are 2 types of profiles – personal where you will have friends and Business / organization / Brand page where you will have fans. There 2 aspects in each – News Feed (what you see) and Wall / Timeline (what others see). Average facebook user has 130 friends.

Everyday there are more than300 crore likes and comments, 30 crore photos uploaded per day and thousands of people connecting per second. This is a big world and you have to be a part of it.

1. Timeline – the newest and most innovative feature. If you use it properly it will help you to brand yourself or project yourself well. Take this seriously of what to add to the timeline. Check out mine at Upload a profile picture and cover photo to outlining your employment history to determining your relationship status. It’s called a timeline because you can include information, important milestones and memories spanning your entire life.

2. Friends –   Chances are, many of your co-workers, family members, classmates and neighbors are already on the network. Search for them in the search box that appears on the top of the site. As you accumulate friends, Facebook will be able to suggest additional contacts as its algorithm generates connections among your growing network. You’ll see a list of suggested friends on Facebook’s homepage, in the “People You May Know” sidebar.

3. Status Update – A status update is anything important to you at a particular moment in time that you deem shareable with Facebook friends. Through a status update, you can communicate your present activity or whereabouts (via a “check-in”), post a link to an interesting article or site, share photos and videos, and even create a poll.

4. News feed – Once you’ve logged into Facebook, the first thing you’ll see is the News Feed. There you’ll view friends’ status updates, new photos, links to articles, etc. One of the most recent changes Facebook made to its News Feed is the order in which updates appear.

5. Brands – Take stock of the brands you’d like to follow, search for their timelines and “like” them on Facebook. You’ll start seeing their updates appear in the News Feed right alongside those of your friends. Feel free to interact with brand updates.

6. ‘Like’ Button – One of the most powerful tools on Facebook, the “like” button not only communicates your support of activities, brands, articles and products to fellow users, but also to Facebook and third parties. The “like” button lives on nearly every piece of Facebook content: status updates, photos, comments, brands timelines, apps and even ads.

7. Tagging – Facebook tagging means you can mention and directly link to another Facebook user, whether in photos, status updates, check-ins or comments. For instance, when you tag someone in a photo, that user will receive a notification, and the tagged photo will appear on his timeline

8. Privacy – Inter-user privacy: Friends with your boss on Facebook? Consider adding him or her to a “list.” Then you can choose what updates they can view. You may also choose to limit certain lists from viewing posts other people tag you in by visiting the basic privacy settings.

Public profile: You can control the information non-friends can see on your public profile. Almost every feature of your profile has an edit option, which allows you to select who can view that information (public, friends only, only you, etc.).

Third-party access: In order to use Facebook Open Graph apps like Spotify and Pinterest, those companies need to access certain information on your profile. They’ll ask for permissions before you begin using the app. Be aware that each app has different privacy risks. If you don’t want that information to be accessible through Facebook’s APIs, learn how to turn off access. Similarly, you can also opt out of Facebook social ads — the ads that appear to you based on brands your friends like.

9. Apps – Built on the social network’s Open Graph (a collection of your preferences, likes, interests and activity on Facebook and from around the web), Facebook apps allow you to personalize and enhance your participation on the social network. They can add anything from games (FarmVille) to photo albums to quizzes to music (Spotify). Most of Facebook’s apps come from outside developers that use Facebook’s API. Enabling each Facebook app means granting that app permission to access data on your profile and post on your behalf. This often means sharing on your Timeline how you interact with that app. For example, when you use the Spotify app, the company will share songs you listen to on your Timeline for your friends to see and interact with — unless you choose to hide

10. Subscribe – The feature is especially useful for celebrities and journalists and other public figures who wish to interact with fans or followers without granting them access to their private profiles.

11. Facebook Mobile  – Facebook created a mobile app to supplement your desktop browsing. The app presents a scaled-down News Feed and simplified Timeline, but still offers a surprising amount of features. You can chat, use Facebook apps, add photos, view activity by list and, of course, post status updates.

Do & Don’t

1. Don’t chat with unknown and reveal too much information.

2. Do understand the art of the tag. Some users tag all their friends in a irrelevant picture which is frustrating. Everyone loves to be tagged in photos, but only attractive photos

3. Don’t be an uncomfortable poker. The poke button is so old that it is new again and can be used ironically to say “hi” to good friends.

4. DON’T post your phone number or address

It also gives others access to your whereabouts. Also be wary of “checking in” – which posts details of your current location on a map – and don’t post specifics such as residence address.

5. DO customize your security settings

Located under “account” at the top right-hand corner of a user’s profile, these settings can be customized with ease. It is recommended to set these settings to “friends only”, otherwise anyone and everyone can see your personal details and photos.

6. DON’T post photos of yourself or others which could compromise reputations

Employers use Facebook to canvass potential employees so be mindful of what photos are being posted or tagged. Also remember that many users are “friends” with family

7. DON’T reveal too much information

There have been several cases where people have been fired from their jobs for errant posting on Facebook.

8. DO watch your language

According to Reppler – a firm which markets online reputation tools – 47 per cent of users have profanity on their walls. Bad language can be offensive and unnecessary. Also try to avoid poor spelling, grammar and typing in upper-case.

9. DON’T accept all ‘friend’ requests

Facebook statistics say the average user has 130 “friends”, but ask yourself how many of these are genuine people that you have actually met?

10. DON’T post your mother’s maiden name

This is especially important if your have used this as the answer to security questions on other sites. It opens the door wide open to hackers.

Facebook users need to remember to log out, especially when using a public computer. This will keep hackers at bay and useless colleague won’t be able to inappropriately update a user’s status when they are away from their desk.

Hope this helps you to get started.

Happy Face…booking!

Amit Jadhav


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